I'm a systems-based thinker who solves problems with design and Design Thinking. The majority of my career is working with large enterprise clients helping scale up their SaaS platforms and applications. I believe in collaboration and getting to rapid conclusions with workshops and moderated conversations. I leverage the tools of design (sketching, prototyping, whiteboarding) to translate business needs into UX design and code.
Implementing design process at a startup.
Flexing a rigid codebase.
Pivoting to efficiency post-merger with AI/ML.
Translating business and data engineering into design speak.
Using Design Thinking to consolidate duplicate products.
Obviously is a social media agency (acquired by VMLY&R of WPP in 2022.) I built up their design practice end-to-end as their first design hire. From a leadership POV, I mentored PMs and designers and implemented new company-wide processes for efficiency and scaling. Individual contributions include qualitative research, workshop facilitation, user journey mapping, mock-ups, high-fidelity Figma designs, and usability testing.
Designit is a global design consultancy with a roster of Fortune 500 companies. My contributions revolved around facilitating Design Thinking processes and workshops and providing technical expertise and deliverables. Key clients were MasterCard, FedEx, PNC Bank, and GSK. Often they need a blend of design & technology to solve hard problems like transitioning a 40-year-old platform to modern cloud solutions with a POV on retraining. Artifacts and deliverables ranged from front-end code to journey maps to user personas.
Cornerstone OnDemand is a cloud-based SASS suite of HR (Human Resources) enterprise software with functionality from payroll, learning modules (LMS), performance management, and recruiting. My main product was the LMS owning the research, UI and UX efforts. Eventually, my responsibilities expanded into other product lines such as Reporting and Performance. A culture shift during my time was moving more of the research and ideation onto the Design team versus the Product team. I helped facilitate the research protocols and activities to be more user-centric than just business considerations.