Phong Tran · UX designer who codes
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Phong Tran is a product design leader with 18 years across fintech, enterprise SaaS and agency work, taking products from pitch to release. He built Obviously’s design practice through its acquisition by VMLY&R/WPP, grew Fortune 500 accounts at Designit, and now leads delivery and AI prototyping for Fannie Mae’s Capital Markets pricing.
Case studies
- Fannie Mae: Seasoned BulkTurning a relay race of manual handoffs into a product.Fannie Mae · 2025–2026
- Fannie Mae's Stealth RefactorTurning a feature request into a flexible backend.Fannie Mae · 2024
- Obviously's First Design SystemCollaborative sessions to help stakeholders articulate their vision.Obviously · 2021
- Obviously's Tech DebtAugmenting the system so tech debt unlocks new value.Obviously · 2022
- Obviously & AI (2023)2023 AI wouldn't move the needle, but it inspired useful non-AI ideas.Obviously · 2023
- Mastercard: Rapid IterationsLive sketching and prototyping in frequent virtual sessions.Mastercard · 2021
- Worldpay Workshops: Asset ConsolidationDesign thinking workshops, then coding the first deliverables.Worldpay (FIS) · 2021
Side projects
- Gia PhảA family tree relatives can search without learning genealogy software.Vanilla JS
- Baby TimelineOne shared timeline for two new parents, with reminders on both phones.SwiftUI
- Workout TimelineA six-week strength program that survives a missed day.Svelte 5
- LinkButlerSaved spots from Maps, Instagram and Yelp, findable on a Friday night.SvelteKit, Gemini
- KeepsakeRemember the wine or snack you liked from a photo of its label.Plain HTML/JS, Gemini
- Next Train, on the WallThe next subway and bus arrivals on an e-ink display by the door.Cloud Functions
